From April 10 to 13, 2022 took place the 54th edition of Vinitaly, after two years of absence. What can be deduced from what has been baptized as “the edition of the restart”? Certainly the international presence was very strong: out of a total of 88 thousand visitors in 4 days, 25 thousand came from foreign countries. In spite of the expected drop in the number of visitors, which – according to the first figures – should amount to 20% less, the number of buyers attending the event, especially from abroad, increased.
Specifically, there were 130 confirmed buyers from the USA. There were also interesting numbers from South America, with operators coming from 10 out of 12 states in the macro-region (Ecuador, Colombia, Brazil, Argentina, Costa Rica, Peru, Guatemala, Mexico, Panama and Chile). But the real novelty of this edition comes from Africa, with professional collectives from Mozambique, Kenya, Ethiopia, Cameroon and Angola.
The big absentees? China, Japan and Russia: the first two due to the pandemic (especially in China, where lockdown measures by Beijing remain in effect) and the latter as a result of the Russian-Ukrainian conflict. This contingent weighs in at around 5 thousand lost arrivals.
On a national level, on the other hand, the event relaunched the presence of visitors from the Centre-South, increasing with those from the North.
The future is now in sight, for a sector enthusiastic about returning to Verona after 3 years.