Labels

We decided to give a new look to the graphic line of our gum labels. Our source of inspiration was a microscopic view of the roots of the Acacia tree, from which gum arabic comes.

We chose the roots not only for their symbolic importance as a vital starting point, but more importantly to recall the purity and authenticity of gum arabic.

The roots of the Acacia tree represent this product’s intrinsic connection to the earth; they are the primary nourishment that gives gum arabic its unique and distinctive characteristics. This deep connection with the earth and its resources is what distinguishes this product and what its authenticity is based on.

Root cluster pots of Senegal Acacia seedlings.

Gum arabic, an all-natural, vegan, GMO-free and gluten-free substance, represents for us a statement of confidence in the power of nature and its ability to provide us with highly versatile and authentic solutions.

Our labels, therefore, are meant to be a tribute to the vitality of nature and the authenticity of gum arabic. With this new design, we want to communicate our commitment to the quality and authenticity of our gum arabic, as well as our deep respect for the natural environment from which it comes.